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NAOMI LOWE
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Waitrose Drinks Magazine Christmas 2023

Client:

Waitrose & Partners

Year:

Naughty or nice, here’s a new treat for Father Christmas…
No.1 Starry Night Hot Chocolate Coins. They can be stirred into hot milk for a velvety hot chocolate or eaten just as they are. Shot recently for @waitrose Christmas campaign with @maja.smend.photo and @liambakerstylist.

@eyetoeyemedia

#newtraditions #christmastraditions #fatherchristmas #campaignartdirection

Naughty or nice, here’s a new treat for Father Christmas…
No.1 Starry Night Hot Chocolate Coins. They can be stirred into hot milk for a velvety hot chocolate or eaten just as they are. Shot recently for @waitrose Christmas campaign with @maja.smend.photo and @liambakerstylist.

@eyetoeyemedia

#newtraditions #christmastraditions #fatherchristmas #campaignartdirection

A Parade of Puddings…

Shot recently for @fortnums with @crisbarnett and @madebymrmillas
@eyetoeyemedia

#fortnumschristmas #artdirection #brochuredesign

A Parade of Puddings…

Shot recently for @fortnums with @crisbarnett and @madebymrmillas
@eyetoeyemedia

#fortnumschristmas #artdirection #brochuredesign

A Carol of Bakes…

St Nick approved treat inspiration shot recently for @waitrose

Photography @maja.smend.photo
Art direction 🙋🏼‍♀️
Assisted by @_phoebepearson
Project food stylists @sianidfoodstylist @robsgoodgrub @maudedenfood @matthewfordfood @liambakerstylist @keiron_george @aliceostan
Props @weitangstylist
Shoot production @samduffus
@eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

A Carol of Bakes…

St Nick approved treat inspiration shot recently for @waitrose

Photography @maja.smend.photo
Art direction 🙋🏼‍♀️
Assisted by @_phoebepearson
Project food stylists @sianidfoodstylist @robsgoodgrub @maudedenfood @matthewfordfood @liambakerstylist @keiron_george @aliceostan
Props @weitangstylist
Shoot production @samduffus
@eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

Christmas is…

Shot recently for @waitrose with @maja.smend.photo and @liambakerstylist @eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

Christmas is…

Shot recently for @waitrose with @maja.smend.photo and @liambakerstylist @eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

Only five sleeps till the big day!
Here’s some Santa approved dessert inspiration shot recently for @waitrose

Photography @maja.smend.photo
Art direction 🙋🏼‍♀️
Assisted by @_phoebepearson
Project food stylists @sianidfoodstylist @robsgoodgrub @maudedenfood @matthewfordfood @liambakerstylist @keiron_george @aliceostan
Props @weitangstylist
Shoot production @samduffus
@eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

Only five sleeps till the big day!
Here’s some Santa approved dessert inspiration shot recently for @waitrose

Photography @maja.smend.photo
Art direction 🙋🏼‍♀️
Assisted by @_phoebepearson
Project food stylists @sianidfoodstylist @robsgoodgrub @maudedenfood @matthewfordfood @liambakerstylist @keiron_george @aliceostan
Props @weitangstylist
Shoot production @samduffus
@eyetoeyemedia

#campaignshoot #artdirection #waitrosechristmas

Always extraordinary!
It’s not often you get the chance to design a gatefold these days, but I had the rare privilege this year for the @fortnums Concierge brochure team shot. This team of in-house experts help make Christmas gifting perfect for the big day – no ask too big, no question too small!

Shot with our own brilliant team…
@david_vintiner
Assisted by Edward
@elizabethcocozza
@samduffus
@hannahmoyce

@eyetoeyemedia
#artdirection #brochuredesign #fortnumschristmas #gatefold

Always extraordinary!
It’s not often you get the chance to design a gatefold these days, but I had the rare privilege this year for the @fortnums Concierge brochure team shot. This team of in-house experts help make Christmas gifting perfect for the big day – no ask too big, no question too small!

Shot with our own brilliant team…
@david_vintiner
Assisted by Edward
@elizabethcocozza
@samduffus
@hannahmoyce

@eyetoeyemedia
#artdirection #brochuredesign #fortnumschristmas #gatefold

Sweet suspicion
And you thought it was the Dad who stole the @waitrose No.1 Red Velvet Bauble Dessert, but that hand is mine! ☺️
Shot for @waitrose Christmas campaign with the fabulous @maja.smend.photo and @keiron_george

@eyetoeyemedia
#artdirection #awaitrosemysterysolved #waitrosechristmasad2024

Sweet suspicion
And you thought it was the Dad who stole the @waitrose No.1 Red Velvet Bauble Dessert, but that hand is mine! ☺️
Shot for @waitrose Christmas campaign with the fabulous @maja.smend.photo and @keiron_george

@eyetoeyemedia
#artdirection #awaitrosemysterysolved #waitrosechristmasad2024

Pennies from heaven…
No.1 Starry Night Hot Chocolate Coins shot recently for @waitrose .
Photography by super talented @maja.smend.photo
Fabulous quiff work from @liambakerstylist
Fairy dust by me
@eyetoeyemedia

#artdirection

Pennies from heaven…
No.1 Starry Night Hot Chocolate Coins shot recently for @waitrose .
Photography by super talented @maja.smend.photo
Fabulous quiff work from @liambakerstylist
Fairy dust by me
@eyetoeyemedia

#artdirection

Joy comes in many forms…
In this instance, the cover of @fortnums Christmas brochure. Entwining @olafhajek ’s illustrations one-by-one into the design was like embroidering with golden thread.

#artdirection #brochuredesign
@eyetoeyemedia

Joy comes in many forms…
In this instance, the cover of @fortnums Christmas brochure. Entwining @olafhajek ’s illustrations one-by-one into the design was like embroidering with golden thread.

#artdirection #brochuredesign
@eyetoeyemedia

Been keeping this one under my hat!
I recently had the unique privilege of creating the marketing material for a little piece of history…
the launch of the @fortnums x Paddington in Peru limited edition hamper and other marmalade related products.

Assisted by @duncanspireswork
Photography: @tobyrone @nedgibbsstudio
Animation: @onionoakley
@eyetoeyemedia @studiocanaluk @paddingtonbear

#marmaladesandwiches #paddingtonbear #paddingtoninperu

Been keeping this one under my hat!
I recently had the unique privilege of creating the marketing material for a little piece of history…
the launch of the @fortnums x Paddington in Peru limited edition hamper and other marmalade related products.

Assisted by @duncanspireswork
Photography: @tobyrone @nedgibbsstudio
Animation: @onionoakley
@eyetoeyemedia @studiocanaluk @paddingtonbear

#marmaladesandwiches #paddingtonbear #paddingtoninperu

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Photography: Ian Walsh

Pimms & Pear Cup
Photography: Dennis Pedersen

The Rhubarb & Custardini
Photography: Dennis Pedersen

Papaya Colada
Photography: Dennis Pedersen

Mango & Aperol Sour
Photography: Dennis Pedersen

Photography: Dennis Pedersen

NAOMI LOWE 2024

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